Woman writing on the computer

The 3 Things That Improved My Online Writing Process After Reading 'The Art And Business Of Online Writing'

Writing is easy. Anyone can write a post of 500 words. But what does it take to go from a writer to becoming a writer with readers? Insights gathered by trying different things, willingness to make mistakes, and working in public. Therefore, I always get curious when I find people who have successfully created writing careers, or businesses on top of their writing skills. This curiosity led me to read “The Art and Business of Online Writing”, by Nicolas Cole (my co-founder, Thiago Araujo, also recommended reading it)....

May 9, 2022 · 3 min · Stefanni Brasil
Man working inside the kitchen

The One quote from 'Work Clean' to deliver excellence as a Creator

What differentiates perfectionism from excellence? I only learned the difference recently. Reading this quote from the book “Work Clean: The life-changing power of mise-en-place to organize your life, work, and mind”, changed how I approached my work. I used to feel proud by saying I was a perfectionist. That meant months, years of planning every single detail of everything. Setting the stakes higher as time went by. Perfectionism is a great excuse for trying to control the results....

March 16, 2022 · 2 min · Stefanni Brasil